Tuesday, April 28, 2009

Product refund reasons

So now that you've finally decided to purchase that product and can not wait to test it out , you have to find out that it does anything else but what you've expected. Don't worry about it, you still have a chance to take your money back with the following tips for getting an immediate product refund.

1. False advertizement

"Get 10k hits to your website in 24 hours". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such false advertising by stating in the fine print that these results can not be guaranteed. 

2. Product out-of-date

Believe it or not, but I've seen products that were still advertised and happily took the money out of the customers' pockets but were totally out-of-date or didn't work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and working, it even displayed the latest date indicating the end of a special promotion. Every attempt to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.


3. Usability

Not every software is very user friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complex software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling even easier.If you've read and watched all of their tutorials and still cannot manahe to use the product, this to the creator and get your money back
If you've contacted the product creator and still were non able to take a refund despite some legitimate and good reasons, not all hope is gone. Most market places offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 60 days).

It is always suggested to clearly state the cause for your product refund and to keep a social communication style. Even if the product is not worth a single penny it doesn't make things easier when you insult the creator. Try to show that you've really trying to use the product in an good way, maybe tie some screenshots, include suggestions what could be better, etc. The product creator might loose you as a client but still can gain from your experience and will almost of the time happily give you the refund.

Whatever you do, please be honest. It's just not right to purchase a product which you badly want and then asking a refund to take your money back but still continue to use the product. Most marketplaces (Clickbank, PayDotCom) tolerate 2 or even more refunds, but after that you may not be able to purchase anything again by certaincompany.



Order Letter Internet Marketing Techniques And RSS Feed Directory

Friday, April 3, 2009

Your Dealership and Search Engines

For the savvy dealership, the internet has evolved from a


business card type website to a full, interactive web presence


that drives traffic, leads, and sales. If you study the top


selling internet dealerships in the country, several key details


set them apart from the average dealership. Fortunately, these


details can be mastered by any store, in any part of the


country, driving significant sales profit and advertising


savings to the bottom line.





We will begin this week by taking a look at the huge


opportunity that search engines can provide your store.





There are two distinct opportunities to capitalize on in search


engine traffic.





1) People looking for you specifically - These are people trying


to find your store information or your website..they could be


looking for a way to get in touch with service or parts. They


could be trying to contact sales...who knows? We just know they


are looking for you. The questions are:





a) Can they find you when they are using the name of your


dealership? If you're website is not present in the top 5


listings when somebody is searching for your dealership name,


chances are you are losing that potential customer to a lead


generation company (for more on how this happens to you everyday


look here).





b) Can they find you when they are looking for a dealership in


your market that sells your products (that's still you right?)?


Potential customers may search for "Charlotte ford dealers". If


you're a Ford dealer in Charlotte don't you want to get in front


of that client?





c) Can they find you when they know you exist but can't remember


your name? If you are a Honda dealer in Arlington and there are


searches for "Arlington Honda" but your dealership name is Billy


Johnson Honda, who do you think they are trying to find? You of


course.





d) Can they find you when they can't spell your name? Whether


they hit the wrong key or they just can't spell..we still want


to sell them something! But are they finding you when they can't


spell your name?





2) People shopping in your market - These people are trying to


find a specific dealer (not you) or information about specific


products or services in your market. When they are looking for


information about a product you sell or they are looking for one


of your competitors wouldn't you want to have an opportunity to


get your name in front of them?





Let's talk briefly about search engines in general.





They don't care if you rank first, last or anywhere in between.


It's up to you to develop a strategy that puts you where you


want to be in each engine. They will ban (throw out your site)


you for activity that they believe to be detrimental to their


goal..serving good search results to their end-users. Banning


doesn't happen often but we have seen a local Toyota dealership


get banned from Google and they are still doing things that will


get them banned from the other two major engines. Different


search engines look for different things to determine where you


will rank. They all consider what is on your pages...appropriate


titles, good content, etc. Some will also weigh factors that are


not on your website, like links to your site, and terms used in


those links as well as who is linking to you.





Search engines can be a real hassle to keep up with...but if you


develop a plan to get on top, I can guarantee that you will sell


more cars and spend less on advertising doing it. It is one


thing you can do today that can impact your sales today.



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